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Web Design: DOs, DON’Ts and Best Practices
Have you ever heard the expression, “I don’t know what it’s supposed to look like, but I’ll know it when I see it.” That pretty much sums it up for a lot of us when it comes time to recognizing quality in web design. In any case here are a few DOs and DON’Ts to consider as you either build your own website or select a web design firm.
Do:
- Keep it simple and to the point
Information and/or graphics presented to a potential customer need to be simple to understand and completely relevant to the product or service your business provides. Website users are generally picky and have little tolerance for overly complicated websites or information. - Think about how newcomers to your business will fare when viewing your site
Coordinate your web design and content accordingly. Again, keep your information simple and presented in a manner that is easy to understand. When in doubt, find the least technical person you know and ask them to review it for you. - In the spirit of simplicity strive to make your pages elegant and uncluttered
Have you ever browsed a website that gave you a sense of information overload? You want to avoid this at all costs. It is a sure way to lose a prospective customer. Are we noticing a theme here? - Make certain to place navigational aids consistently in the same place
Nothing is more annoying than when you attempt to browse a website that does not provide convenient access to its content. No one should be forced to use his or her browser’s back button to navigate a website. Be sure to present links to your website’s top-level pages in a way that is easily noticed and understood. - Maintain a blog with current and relevant content
Blogs are a great way to engage your audience in a more personal fashion. They have also become a very necessary aspect of Search Engine Optimization and Marketing. - Use relevant keywords and tags in your SEO strategy
This is of utmost importance if you have any hope of being found through a search engine like Google, Yahoo, or MSN. Simply speaking, this means that all of your website’s content (text and links) is full of words and phrases that specifically target the audience you want to reach, while providing the highest quality possible. Not only does your prospective customer want you to provide the most relevant, useful and interesting content, but the search engines will rank you higher for it. - Make certain that all content serves your business, not just a “gee whiz” technology
There are plenty of web sites out there with this problem. A prime example: Animated Intros. Don’t use them! Yes, they were popular at one point, but those days are long gone. Slick (intro) animations are a distraction from your message. - Contact references from a web design firm’s website to verify the degree of their customers’ satisfaction
When you hire a web design firm for your project, do yourself a big favor by contacting some previous clients (often listed in a portfolio) to be sure they were satisfied by the level of service and results that were provided. It’s an effective way to gain some insight into the caliber of company you are dealing with. Considering you will probably be spending a significant sum with these folks, it’s the least you can do for your due diligence. - Commit to keeping your content fresh, removing dated content
A website is virtually a continuous conversation with existing and potential customers. Ceasing to keep your message fresh is an invitation to your viewers to go elsewhere. Keep your products and services up to date and continue to distinguish your business from your competition. Get permission to add recent testimonials from happy customers. Use your blog to write articles relating to your business to influence new customers in your direction. The bottom line is: Don’t let your website collect dust. - Check and double check for typos before publishing
We are often judged by our ability to communicate clearly, accurately and professionally. If you let typos or other inaccuracies slip by, how confident will your customers be in your ability to pay attention to detail, or worse, cause them to question your integrity? Most word processing programs have built-in spell checkers. Use them. And then review your text for anything that may have been overlooked. Get a second set of eyes to review your content before publishing.
Don’t:
- Buy from a company that is selling you a template
Most savvy Internet users will quickly recognize a website that was built from a template. The ensuing impression is not good. If your business is represented by a design that has been used by many others, how can you hope to stand above the crowd? What’s more, it sends a subtle message to the viewer that your business is not original, i.e. a follower and not a leader. Your website is key to the success of your online marketing strategy. You cannot achieve uniqueness using a cookie-cutter design. A prefabricated website will not be effective in driving customers to your door. The way you communicate with your customers should be unique to your business, not a copy of someone else. - Use cheap (or freebie) stock photos
No photos would be better. Once again, there is no one-size-fits-all solution when it comes to images in marketing your business. On and off the Internet, there is a reality that holds true: You get what you pay for. So don’t skimp on the visual presentation of your website. It’s one of those intangibles that viewers of your site will notice, and images say something about your company. - Load up your home page with a lot of dribble that really doesn’t have anything to do with your business
Does your company sell blue widgets? Then don’t waste your valuable home page real estate talking about anything else. Your website should always have a clear objective. It should guide the viewer down a path to an ultimate action. If the information and path to that action are not clear and concise, it’s going to be ineffective. - Place flash graphics on your home page that cause the viewer to wait while loading
Internet users have grown picky about how they spend their time and have little patience with poorly designed sites. Page load times are important. Don’t make your viewers wait with unnecessary graphics or animation, or they will likely move on. - Use any sound that plays automatically
Being forced to turn down your computer’s sound in a business environment is not cool. Let the website viewer choose to play a sound or video, don’t shove it down their throats. - Use clichés, be original
It’s tough to be original, but definitely worth the effort. If your message is just a copy of another, what advantage will you have over your competition in attracting new customers? People like originality because it’s compelling. It will position you as a leader, not a follower. - Try to look or sound like your business is bigger than it really is
Sincerity will attract the kind of customers you want. Besides, it doesn’t take long to discover the true dimension of a business. How embarrassing would it be to create an impression you are a large corporation, only to have a potentially good customer learn you have a small team of people. It’s OK to be small. Just be the best at what you do. If you’re good at what you sell or do, smart customers won’t care how many employees you have. - Ever consider that your website is finished
Treat it as a living, evolving presentation of your business, a virtual conversation with your customers and the general public. If your communications cease, people will assume your business has too. - Ignore your competition
Keep abreast of your competition’s online presence. If they’re getting more business than you are, find out why. How they manage their web presence will tell you a lot about them. - Give up on having an effective web strategy
If you think you’ve failed before, learn from your mistakes, and get it right this time. Remember, you haven’t failed until you quit.
A Divine Studio is a web design, development and internet marketing company based in McAllen, Texas and serving not just the Rio Grande Valley (RGV), but also Houston, Austin, all of Texas and the USA.
Get in touch with us today to schedule a free consultation.
Tags: marketing, website business, website design