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Ways your blog can drum up new business
I was pleasantly surprised to learn that our blog was responsible for bringing in new business leads. Here’s how your blog can help . . .
After publishing a new post ReTweet your article to your followers on twitter.com. Include links to your articles from your Facebook account. Email copies of your articles to existing customers. Your renewed contact will at least get your name top of mind, if only for a moment or two. Sometimes all it takes is a little reminder to get your name back in front of clients or customers to jog them a bit.
Obviously, you will want to stay away from controversial subjects, no matter how impassioned you feel about some topic or current issue. Try to blog about something your business brings as a solution, without sounding like an advertisement.
You can also reach out in this way to LinkedIn buddies. Chances are they could find your post interesting enough to mention it to an acquaintance or two. We’ve discovered that keeping in touch using social media can wind up generating new interest, possibly leading to new business. In any event, what have you got to lose?
