Monday, May 25th, 2009
Have you ever heard the expression, “I don’t know what it’s supposed to look like, but I’ll know it when I see it.” That pretty much sums it up for a lot of us when it comes time to recognizing quality in web design. In any case here are a few DOs and DON’Ts to consider as you either build your own website or select a web design firm.
(more…)
Tags: marketing, website business, website design
Posted in Web Design Tips | No Comments »
Sunday, May 24th, 2009
For those of you who remember Kermit the Frog from The Muppets Show, Jim Henson’s wildly popular TV program, you might also remember these lyrics “It’s not easy being green” from one of Kermit’s popular songs. With so many new technologies developed for the web and evolving best practices to be learned from successful online businesses, no truer words could be spoken in reference to implementing a successful online strategy.
(more…)
Tags: Internet Marketing, marketing
Posted in Marketing Tips | No Comments »
Sunday, May 17th, 2009
Some things rarely, if ever, change no matter what the economy is doing. The key to surviving, even benefiting from a down economy is to get business from those who support ongoing needs within your community, whether customers are local or online.
(more…)
Tags: affinity marketing, marketing
Posted in Marketing Tips | No Comments »
Friday, May 15th, 2009
With the advent of Internet marketing and the enormous opportunities for reaching so many consumers with our business message, there comes also the responsibility to balance the drive for profit with the upholding of ethics. It may sound corny to some, but the golden rule can and still does apply, as we witness the incredible advancement and seeming rule of technology. (more…)
Tags: Internet Marketing, marketing, website marketing
Posted in Internet Marketing, Marketing Tips | No Comments »
Thursday, May 14th, 2009
Another nugget from our marketing grab bag . . .
Last time we talked about Loyalty Marketing and how it can turn your marketing dollars into a profit center versus an expense against sales.
This time you’ll see how you can market your business in collaboration with other non-competitive businesses right within your community and using none of your own money. (more…)
Tags: marketing
Posted in Marketing Tips | No Comments »
Tuesday, May 12th, 2009
Here is a little nugget from our marketing experience that has worked well in generating more business and higher profits.
Now this may come as a surprise to many of you, but your marketing dollars should be a profit center with measurable results to the bottom line, and not a cost of doing business.
“But” you say, “I have to pay for marketing and advertising materials. How is this not an expense against sales?” (more…)
Tags: loyalty marketing, marketing
Posted in Marketing Tips | No Comments »