Marketing Dollars: Expense or Profit?
Tuesday, May 12th, 2009
Here is a little nugget from our marketing experience that has worked well in generating more business and higher profits.
Now this may come as a surprise to many of you, but your marketing dollars should be a profit center with measurable results to the bottom line, and not a cost of doing business.
“But” you say, “I have to pay for marketing and advertising materials. How is this not an expense against sales?” (more…)
Tags: loyalty marketing, marketing
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