Social Media Marketing
Social media marketing refers to the use of online communities, such as Twitter, Facebook, LinkedIn, YouTube, Blogs and the like, to generate exposure to your business.
The number-one advantage to employing social media marketing is greater exposure for your business, leading to an increase in traffic to your website where you then have an opportunity to deliver a message about your product or service.
So how do we execute it properly? Two central aspects of social media marketing are 1) linking to various social media communities and services such as Twitter, Facebook, etc. as well as bookmarking sites such as Del.icio.us and Digg so that the pages may be submitted and shared by users of these services and 2) Building methods through which the fans (including employees) of a company can promote the brand themselves using a variety of online social media channels.
Social media marketing can help you achieve the following goals:
- Website traffic and user behavior (external and internal tracking)
- Sales and conversion tracking
- Page views, ad exposure
- Growing brand awareness
- Creating a positive brand association sustaining it
- Business development and a broader customer reach
Social Media Marketing is a part of a larger Internet Marketing strategy. A Divine Studio can develop a marketing strategy to fit your needs and your budget.
Get in touch today for more information and a free consultation.