If any of the following is true about your business, you probably don’t need SEO services for your website.

You don’t need SEO services if …

The population in your target market would not use a search engine to find your business
Believe it or not, there are still many areas throughout the country that do not rely upon the Internet, much less search engines, for all types of information.  As a business owner, you have to know, understand and be keenly in tune with your target market.  Also, each region has its own unique culture and way of doing business, which may not include looking for businesses on the Internet.

You can write great content full of keywords and phrases that searchers are looking for
No one knows your business better than you do.  Marketing companies can spend many hours researching your industry and market, providing you with some great insight, but no one will have the level of passion, knowledge or experience in your business than you do.  It will shine through in the manner in which you write about your business.  So if you have the ability to write well, use it to your advantage and start filling up your website’s pages with some really great content!

Your site already follows the few important best practices that anyone can follow
Yep, there are really only a few important components of a well structured website, as it relates to SEO.  What’s more, most popular content management systems available today already implement these practices on their own.  Which means, once you’ve implemented a good CMS, you can focus on the more important aspects of driving traffic to your site, like writing good content.  Of course you don’t HAVE to use a CMS, but then you (or your Web Developer) will be stuck with difficult task of optimizing your site manually.

Your current marketing strategy is effectively bringing business through the door without the help of your website
SEO is just a subset of marketing.  Just as in marketing, if your target market is not thriving, your SEO strategy will fall flat on the ground.  SEO can only assist your existing marketing efforts when your target market is in good shape.

These are just a few of the many reasons why your business may not need or benefit from SEO services.

As stated in the last point, SEO is just a subset of marketing.  Your business should have a solid ongoing marketing strategy, which may or may not involve SEO.