After publishing a new post ReTweet your article to your followers on twitter.com.  Include links to your articles from your Facebook account.  Email copies of your articles to existing customers.  Your renewed contact will at least get your name top of mind, if only for a moment or two.  Sometimes all it takes is a little reminder to get your name back in front of clients or customers to jog them a bit.

Obviously, you will want to stay away from controversial subjects, no matter how impassioned you feel about some topic or current issue.  Try to blog about something your business brings as a solution, without sounding like an advertisement.

You can also reach out in this way to LinkedIn buddies.  Chances are they could find your post interesting enough to mention it to an acquaintance or two.  We’ve discovered that keeping in touch using social media can wind up generating new interest, possibly leading to new business.  In any event, what have you got to lose?

Well, you’d rarely know it by reading the news!  Today’s headlines commonly focus on bad news and negative events.  Let’s face it, the preponderance of bad news versus good is a media fact, and it’s driven by the premise that bad news sells, is preferable because it’s sensational, and we all want it.  Baloney!

Bestowed with ability to reach vast numbers of viewers, Internet news organizations are squandering a golden opportunity for balancing news coverage with in-depth and thoughtful commentary on positive things people are doing.  Headlines nearly always focus on crime, disease or catastrophe, which curiously enough tend to perpetuate their recurrence. Little wonder, with mass media’s continual bombardment keeping them top of mind.

With the exception of a couple of world-renowned news organizations, the worst offenders for headlining bad news include some of the best-known sources on the web.  Rather than name them here, simply go to your favorite online news source, and see if the shoe fits.  Equally at fault are the search engines. With all their flair for innovative access to information and data, their news areas boast a dearth of good news or positive events.  Worse yet, as news sources, search engines offer stories that run a mile wide and an inch deep with little or no focus on constructive, thought provoking commentary.

Now you may ask, “What does all this have to do with designing and building a website?”  Maybe nothing, or perhaps this:  Your website is an opportunity to message the world about the positive impact your products or services convey, in light of fostering a greater good.  There are numerous ways to uplift your audience with your message.  Do it with a blog, your mission statement, or your service pledge.  The world needs more optimism, and you have a platform for being heard.

Skilled writers understand “less is more.”  Purportedly, Hemingway wrote a short story with just six words, “For sale: baby shoes, never worn.”  Appreciating brevity, Twitter limits us to 140 characters per message.

Nothing is less compelling than loquacious narrative.  Incisive text is often profound.  Keep this in mind for your next web page.  Your message just might get read.

Oh, and finally, one often cringes at popular usage.  Misuse, overuse and abuse of the preposition “like” has made an entire generation sound illiterate.  Won’t you help a grammar-starved adolescent dispense with this self-imposed humiliation?  

Every time I hear it, it’s like I’m all “Like dude, that’s so not cool! Like when are you gonna learn how to talk, bro?”  And he goes . . .  and I go . . . and he goes . . . well, you get the drift.